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We respect our customers' freedom of choice through the variety of our store formats and the diversity of the products and brands we sell. We further enhance this freedom by providing thorough, objective information
We give consumers the freedom to buy at prices consistent with their purchasing power
We provide the largest possible number of people with the opportunity to purchase consumer goods.
We empower our employees to take initiative and give
them the freedom to act as entrepreneurs. |
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We fully accept the consequences of our actions on customers,
our company and employees, institutions and the environment. |
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We leverage our expertise and strengths to create value,
which is shared among customers, employees, shareholders,
partners and suppliers. |
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We support progress and the development of new technologies
to serve the needs of people. As perpetual pioneers,
we embrace change and encourage innovation. |
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We respect our commitments and keep our word. We deal
honestly with customers, employees and suppliers. We
demonstrate this integrity both individually, as employees,
and collectively, as an enterprise. |
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In the countries, cities, and neighborhoods where we do business, we help to develop the local economy, create jobs, provide training and fight exclusion.
We apply fair business practices by promoting the sharing of value.
We also express solidarity within our corporate community, regardless of our personal skills, functions or banners.
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We support progress and the development of new technologies
to serve the needs of people. As perpetual pioneers,
we embrace change and encourage innovation. |
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